{"id":133676,"date":"2024-05-02T15:08:12","date_gmt":"2024-05-02T19:08:12","guid":{"rendered":"https:\/\/new.geniusxr.ai\/activations-experiential-marketing\/"},"modified":"2024-05-22T04:28:06","modified_gmt":"2024-05-22T08:28:06","slug":"activations-experiential-marketing","status":"publish","type":"page","link":"https:\/\/new.geniusxr.ai\/fr\/activations-experiential-marketing\/","title":{"rendered":"Activations et Marketing Exp\u00e9rientiel"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=\u00a0\u00bb70&Prime; back_color=\u00a0\u00bbcolor-wayh\u00a0\u00bb back_image=\u00a0\u00bb130704&Prime; overlay_color=\u00a0\u00bbaccent\u00a0\u00bb overlay_alpha=\u00a0\u00bb80&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb728174&Prime; back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb overlay_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3&Prime; style=\u00a0\u00bbdark\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime; uncode_shortcode_id=\u00a0\u00bb190860&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh1&Prime; text_size=\u00a0\u00bbh1&Prime; text_weight=\u00a0\u00bb900&Prime; css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_speed=\u00a0\u00bb800&Prime; uncode_shortcode_id=\u00a0\u00bb140546&Prime;]<strong>Activations et Marketing Exp\u00e9rientiel<\/strong>[\/vc_custom_heading][vc_custom_heading text_size=\u00a0\u00bb\u00a0\u00bb text_weight=\u00a0\u00bb400&Prime; css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_speed=\u00a0\u00bb1000&Prime; uncode_shortcode_id=\u00a0\u00bb211127&Prime;]<strong>M\u00e9langer les Mondes Physique et Num\u00e9rique pour des Exp\u00e9riences Immersives<\/strong>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb0&Prime; bottom_padding=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; uncode_shortcode_id=\u00a0\u00bb154782&Prime; css=\u00a0\u00bb.vc_custom_1713645717226{margin-bottom: 60px !important;}\u00a0\u00bb][vc_column column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3&Prime; back_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb-4&Prime; shift_y_fixed=\u00a0\u00bbyes\u00a0\u00bb shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime;][vc_row_inner row_inner_height_percent=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb3&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb column_padding=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb6&Prime; align_mobile=\u00a0\u00bbalign_center_mobile\u00a0\u00bb mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime; uncode_shortcode_id=\u00a0\u00bb267507&Prime;][vc_custom_heading text_size=\u00a0\u00bb\u00a0\u00bb text_weight=\u00a0\u00bb400&Prime; css_animation=\u00a0\u00bbsingle-curtain\u00a0\u00bb animation_speed=\u00a0\u00bb600&Prime; uncode_shortcode_id=\u00a0\u00bb916531&Prime;]Activations et campagnes de R\u00e9alit\u00e9 \u00e9tendue (XR)[\/vc_custom_heading][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbright-t-left\u00a0\u00bb animation_speed=\u00a0\u00bb800&Prime; uncode_shortcode_id=\u00a0\u00bb513735&Prime;]Les activations et campagnes de r\u00e9alit\u00e9 \u00e9tendue (XR) font r\u00e9f\u00e9rence \u00e0 l&rsquo;utilisation strat\u00e9gique de technologies immersives pour cr\u00e9er des campagnes marketing ou promotionnelles engageantes et interactives. Ces activations exploitent tout le spectre de la R\u00e9alit\u00e9 \u00e9tendue, y compris la R\u00e9alit\u00e9 Virtuelle (RV), la R\u00e9alit\u00e9 Augment\u00e9e (RA) et la R\u00e9alit\u00e9 Mixte (RM), pour m\u00e9langer les mondes physique et num\u00e9rique. Ce faisant, ils offrent aux utilisateurs des exp\u00e9riences profond\u00e9ment immersives qui non seulement captivent leur attention, mais favorisent \u00e9galement un lien plus fort avec la marque ou le message promu.<\/p>\n<p>Les activations XR sont particuli\u00e8rement efficaces pour donner vie \u00e0 des produits, des services ou des concepts d&rsquo;une mani\u00e8re que les m\u00e9dias traditionnels ne peuvent pas, permettant aux utilisateurs de les exp\u00e9rimenter de mani\u00e8re hautement interactive et personnelle. Ces campagnes peuvent prendre diverses formes, allant de d\u00e9monstrations de produits interactives et de visites virtuelles \u00e0 des exp\u00e9riences ludiques et des \u00e9v\u00e9nements en direct am\u00e9lior\u00e9s avec des \u00e9l\u00e9ments AR ou VR. 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